Developers in the hospitality sector are poised for better returns should they turn to including serviced apartments in their accommodation establishments.
According to the Kenya National Bureau of Statistics Statistical Abstract 2018, the demand for serviced apartments has been on the rise and they record relatively high occupancy rates of above 70 per cent, compared to hotels in Nairobi at 35.5 per cent.
This is attributed to the large number of international guests who stay for more than two weeks in the country. Also, the Cytonn hospitality sector report shows that the concept of serviced apartments has continued to become popular in the market, with the Nairobi metropolitan area having approximately 3,414 serviced apartments as at 2015, and an additional 1,174 set to be complete by 2020.
Serviced apartments are fully furnished establishments that provide hotel-like resources such as housekeeping, room service, fitness centres, and restaurants. They also have home comforts such as a personal kitchenette, a living room and a dining room.
As a result, serviced apartments, unlike regular hotel rooms, bear close resemblance to apartment-style living and are, therefore, preferred by guests who want a homely feel or who travel as families. The Nairobi Metropolitan Area Serviced Apartments report says that investment in serviced apartments has been fueled by travellers wanting to optimise their budgets.
More are choosing to stay at serviced apartments as they are less expensive in the long run, resulting in the high demand. “For instance, a standard three-star hotel in Nairobi charges on average Sh14,000 per night for a suite, while a studio serviced apartments charges on average Sh8,000 per night and a one-bedroom apartment charges on average Sh11,000 per night,” says the Cytonn report.
The other factor driving investment in the niche is lower operating expenses as compared to hotels. Operating serviced apartments requires less number of staff and lower ancillary costs for amenities and foodstuffs, and are thus cheaper to run compared to hotels.
At the same time, the report says, serviced apartments can easily be converted to normal apartments, in a case where the former is not performing well.
Bigger spaces are another factor; serviced apartments often have bigger room sizes than hotels. Cytonn found that in Nairobi, while the standard hotel room size is 30-50 square metres, the average size of serviced apartments is 75 square metres for one-bedroom units, 110 square metres for two-bedroom units, and 140 square metres for three-bedroom units.
The report says that, unlike a hotel, a serviced apartment can easily accommodate a family, in addition to allowing someone to cook for themselves.
The hospitality sector could be primed for good returns next year after 22,000 wealthy elite readers of America’s Global Traveler magazine named Kenya as the world’s best tourism destination.
In a statement issued at the conclusion of the Global Traveler (GT) readers’ survey, the influential magazine said frequent premium travellers who spend an average 60 nights per year in hotels — mostly four to five star properties — and about 72 percent who regularly travel in first and business class were impressed by Kenya’s offerings.
“It is an amazing accomplishment to celebrate the 15th year of our annual survey alongside my team and the winning companies,” said GT publisher-chief executive Francis Gallagher.
Kenya is set to be crowned during a cocktail reception at The Peninsula Beverly Hills, California, where its unique offerings: from its wildlife and safaris to its leisure beaches and emerging experience packages across counties will be unveiled.
The award could also benefit Kenya Airways, which was declared the third best airline in Africa by GT readers.
KQ now operates a 14-hour direct Nairobi-New York flight five times a week. The survey honours airlines, hotels, loyalty programmes, and travel-related products in more than 80 categories where GT’s readers vote for their favourites in the world of travel in an open-ended survey published in GT’s magazine and on its website.
The best 10 destinations after Kenya were Mexico, Ireland, South Africa, India, Australia, Israel, Hong Kong, Brazil and Spain.
Kenya hosted the global American Travel Agents Association annual congress last year.
About 2,000 travel agents from America and Europe attended the forum.
Last October, Mombasa hosted the 79th Skal International World Congress that brought together 500 hospitality investors and operators.
“This well-travelled, savvy group truly knows the stand-out stars of the industry and it is our honour to celebrate them once again,” said Mr. Gallagher.
By JAMES KARIUKI